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7 May

RP,Dynamic Identity

T he evolution of #Branding is moving, in the #digital world, but not necessarily only in it, towards an increasingly #dynamic identity component.The identity we designed for #raffaellapalladino in its final version is in fact a three-dimensional object that conveys on the one hand a component of #recognizability, a textile #pattern with the proprietary initials RP, and on the other a component capable of # update to differentiate, through the presence of different materials and finishes, the offer, the product, the collection.The logo therefore becomes an object that can also move in space, as suggested during the creative process of approaching the final proposal.In general, an identity of this type is capable of #activating in different, dynamic ways,...
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22 Feb

Intangible PackagingNew Book

From the dawn of human communication towards immateriality. A new design methodology to fit into new evolutionary scenarios. Intangible packaging is a fascinating and completely new approach to packaging design in the era of digital communication and social media. This is the main theme of a new book released by Luca Ferreccio, co-founder of SoFarSoNear Studio and Senior Lecturer at NABA Academy, Milan. You can get it at the link below: https://store.youcanprint.it/il-packaging-immateriale/b/6961893b-9ab5-57c0-8651-e276f99eeab9  

Dedicated to Elio Carmi, friend and mentor

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22 Nov

ADA 2023,Winners revealed!

The winners of the Archiproducts Design Awards 2023 were announced at Superstudio space in Via Tortona, Milan, on Thursday, November 16! An evening of tribute that brought together 1300 guests to celebrate the best of international design and architecture of the eighth edition of the awards. Welcoming the guests was Enzo Maiorano, Co-founder and Creative Director of Archiproducts: "Recognizing and rewarding those who stand out in this incredible world, has become our Main Mission. And many of this community are here tonight, coming from all over the world, and that is pure energy for us!" We are winner in the Decor Category with Aureole 4 from our Glitch Collection, specially designed for Zollanvari. As designers of the winning...
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25 Oct

Glitch shortlisted for ADA 2023

Excited to be among the shortlisted for the ADA 2023 (Archiproducts Design Awards! The inspiration for this design emanated from triple-medallion Ghashgha’i Gabbehs.‎ Here, the three-medallion and simple all-round border design have been ‘glitched’.‎ The colours are traditional Gabbeh colours accentuated with a contemporary on-trend touch.‎ The upshot is a Gabbeh for the 21st century, that has the mystical aura of traditional gabbehs and exudes light.‎ The term “glitch” itself originates with engineers and astronauts to explain faults within the technology they were working with.‎ But the visual aesthetic can be traced much further back, to the beginning of the 20th century through distorted forms in cubist paintings, abstract short films and pixel-like rug designs akin to 8-bit...
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6 Oct

PoppySS23 Fashion Collection

Specially designed for fashion couturier Soledad Twombly, the SS23 collection of fabrics is an ode to life and nature. Vibrant colours, such as deep blue and magenta, liven up poppy flowers in a 70s mood. The accurate print on precious silk satin is an expression of the skills mastered by Italian artisans of the Como district. The pairing of craftsmanship and creativity represents the foundation of Made in Italy, and is the distinctive element that defines its territory.

Made in Italy is a combination of entrepreneurship and cutural heritage

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14 Feb

Villa Loto,Enchanting Bali

Set in Ubud, Bali, Villa Loto is a stunning traditional Balinese dwelling nestled within a tropical garden. The villa features a luxuriously appointed pavilion with en-suite bedroom, living room and bathroom and two suites with en-suite bathrooms. The Villa is fitted with made to measure furniture, design details and high quality appliances. Enjoy the couch area or gazebo just next to the pool and with a nice breeze from the outdoor ambiance. A large garden is the perfect outdoor venue for your playground or just relaxing. The pool area offers the highlight of this beautiful place. With just a few steps from your room, dip into the refreshing waters or just stay relaxed on the pool sun lounger. Some...
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20 Oct

Glitch, Fusion of Gabbeh and Glitch Art

T he inspiration for this latest collection, designed for Zollanvari International, is an ingenious fusion of traditional Gabbeh iconography and Glitch art – a visual style characterized by using digital or analog errors for aesthetic purposes, whether that be intentional (that is, “faking glitch” and obtaining a similar aesthetic through design) or by accident (a true manifestation inside of the system without human intervention). The term ‘glitch’ itself originates with engineers and astronauts explaining faults within the technology they were working with. But the visual aesthetic can be traced much further back, to the beginning of the 20th century through distorted forms in cubist paintings, abstract short films, and pixel-like rug designs akin to 8-bit video...
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30 May

R/Evolution,TriD Tricot

As partner of TREVIRA, the Studio has conceived a 3D textile surface weaved with a Trevira CS fibre combined with a low melt yarn. The density of the tri-dimensional pattern can be modulated according to the project needs.This new textile surface and concept is ideal for both residential and office applications and responds adequately to following concerns:_sound-absorption_aesthetics_complying to flame retardant requirements_easy installation even in existing layouts  

As designers we care about people.The Trevira CS brand identifies the permanently flame-retardant fabrics for a safe, attractive and comfortable environment.

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1 Mar

Leoni Guardiani,75 Years Jubilee

Iranian Switzerland-based firm Zollanvari celebrates a jubilee anniversary in 2022; this year marks 75 years of rug excellence and innovation for the well-respected brand. The company is a market leader, always pushing design and production boundaries to stay ahead of the rug crowd, a concept clearly demonstrated by the mighty Lion collection. SoFarSoNear Studio has a long lasting collaboration with Zollanvari for whom the Studio has designed various award winning collections. The Lion is part of the company's heritage, chosen for the 75th Anniversary. With the aim to communicate and further strengthen Zollanvari's image, SoFarSoNear has created a baroque inspired design but featuring a contemporary color palette.  [eltd_blockquote text="We have never shied away from trying something new, pushing the...
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22 Nov

Branding: Lo.Mazzaron

Since more than 20 years, Lo.Mazzaron is dealing with the research of shooting locations, for the most prestigious brands from the design and fashion world. The agency is a reference in Italy, for the professionalism, confidentiality and prestigious works is able to deliver. SoFarSoNear Studio job was to design the logo and the image of the agency, especially the presentation outlook, aligned to the level of quality and prestige of clients and locations.  

We aim to design as expression of creativity revealing the natural skills of author and executor

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