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11 Jan

Azucena,Brand Repositioning

Named after the gypsy in the Italian opera Il Trovatore, Azucena was founded in 1947 by Luigi Caccia Dominioni, Ignazio Gardella and Corrado Corradi Dell’Acqua. The three architects, all based in Milan, created the brand to bring together a number of collections to furnish buildings they had designed. Azucena has always been held in the highest esteem as an Italian brand, combining formal elegance, understated luxury and an aesthetical purity in its collections, all manufactured to the highest standard. Azucena was recently acquired by B&B Italia with the aim to preserve it's rich Italian heritage. SoFarSoNear Studio did meet the family owning the brand few years ago. Since the start, the relationship was one of complicity and...
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24 Dec

Azucena,Bespoke Textiles

A zucena has always been held in the highest esteem as an Italian brand, combining formal elegance, understated luxury and an aesthetical purity in its collections, all manufactured to the highest standard. The brand was founded in 1947 by Luigi Caccia Dominioni, Ignazio Gardella and Corrado Corradi Dell’Acqua, who did bring together a number of collections to furnish buildings they had designed. Azucena was recently acquired by B&B Italia with the aim to preserve it's rich Italian heritage. SoFarSoNear Studio did meet the family owning the brand few years ago. Since the start, the relationship was one of complicity and harmony of intent. The brand required a refinement, in order to re-establish its fortune in the XXI...
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29 Nov

Mood,Protective

In a world marked by demographic and technological transformations, this trend channels a desire for a noiseless, empty neutral space.  There‘s an increasing need for individuality, safety and a sense of well-being. The house becomes a nest, that isolates and protect us. The colours are soft and subtle with nuances that reminds us of haze and dusk.  Maroon and a saturated pink give warmth to a rather cool palette. Material and finishes are translucid, opaque, diaphanous, providing a calm and relaxed environment.

Solitude and silence are the ultimate luxury.

Source: Mix Magazine, Trends in Contract by Trevira CS. Photos: Mix Magazine, Interior Design, SoFarSoNear...
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28 Nov

Mood,Exuberant

In a world that feels ever more threatening, a little diversion and distraction is attractive indeed. Movement, improvisation, surprise. This trend is expressed creatively in experimental approaches to materials, colours, products and styles. In terms of design, it is joyful and informal, sometimes extravagant.  The colour palette features vibrant yellow, fuchsia and emerald green combined with faded black and sand to give a dramatic effect. Materials and finishes are visually exciting. No more soft and subtle, but glossy and iridiscent. The house is exuberant, hedonistic and reflects the importance of living in the moment.

The message delivered by the exuberant mood is: Visual impact is all.

Source: Mix Magazine, Trends in Contract by Trevira CS. Photos: Mix...
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27 Nov

Mood,Mindful

In a world marked by pollution, environmental disasters and where the ecosystem is in danger due to our irresponsible behaviour, this trend reflects a desire to protect and preserve the environment for the greater good.  The house is sustainable, eco and balanced; mindful and modest. In this context it‘s not only innovative approaches to recycling that play a role, but also a hand-made artisanal look, which expresses a respect for traditional craftsmanship and manufacture. The colours are soft and warm. Natural colours inspired by earth and greenery,  harmonising with anthracite, sky blue and a lighteer accent of rose.  Material and finishes comes from nature, like wood, raw and natural. Textiles are characterized by surfaces of vital and natural...
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26 Nov

Mood,Original

This trend aims to highlight the cultural importance of disseminating ideas around the world while cherishing and preserving identity. The house is an expression of our origins, celebrates our roots and at the same time is a mix of other cultures. One noticeable feature of this trend is the idea that we don‘t just live with our furniture, we also relate it to our memories and story. This stylistic universe has a colour palette that combines leached-out tints with more vital hues. On the one hand, more neutral shades such as blue ashes, faded plum and pale pink mix with intense ochre and jade green. [eltd_blockquote text="Original has a dual meaning. It is intended as first, existing from the...
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